SILOS – new Nutella® glass container

WHAT IT IS
Silos is the new NUTELLA® glass container

WHAT IT IS FOR
Designed to update the image of the well-known hazelnut and cocoa spread. The main objective is to highlight the totally Italian identity of this global excellence via the packaging.

MATERIALS AND TECHNOLOGY
This collection is made in pressed calcium-sodium glass.

SUSTAINABILITY
100% recyclable, but the project has the objective of encouraging re-use, once the cream spread has been consumed.
The production and distribution in large numbers and, in particular, the reduced weight compared to previous versions, the result of a careful ergonomic evaluation, of the material and the production, enable a considerable saving of material and a lower environmental impact.

IMAGE AND DESIGN
A system of clear or mass-colored glasses also completed by a pitcher.
dimensions: 7.4 x 8.7 (H) cm
Like all Ferrero products, this project is covered by a patent.

MrSmith Studio for Ferrero S.pA

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